Negative Stereotypes Of Aging

Research has linked negative perceptions of aging in people over the age of 50 with an average 7.5-year decrease in life span [source: Peri]. That link could have a huge impact on our population. In 2010, people over age 65 comprised some 13 percent of the U.S. population.

"Aging well is not only escaping or delaying disease," says … "We know . . . that exposing older individuals to negative age stereotypes exacerbates stress, whereas exposing them to positive age …

objectives: previous studies have demonstrated a relationship between negative age self-stereotypes and social support satisfaction. This study examined whether negative age stereotype plays a causal …

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“Aging well is not only escaping or delaying disease … “We know . . . that exposing older individuals to negative age stereotypes exacerbates stress, whereas exposing them to positive age …

Aging Stereotypes In the Media Is it possible that belief in negative stereotypes of aging can make a senior less competent? A study published in the journal Experimental Aging Research suggests that just reminding elders of the fact that older people have bad memories, for example, may be enough to negatively affect their recall ability.

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While negative portrayals and messages of aging are common when marketers and the media address the older market, most of the time this population is practically invisible to them. Only five percent of marketing dollars are spent on individuals over age 50 why elderly people need care.

Learn more about the effects of negative aging stereotypes on seniors and what we can do to combat ageism in our society. The Benefits of a Positive Outlook on Aging It’s no secret that seniors face …

METHOD: adults 18-92 years of age were presented with positive, negative, or no age stereotypes. Before and after the stereotype activation, aging satisfaction and subjective age were measured. …

Health often suffers as a result, according to studies showing that older adults who hold negative stereotypes tend to walk slowly, experience memory problems and recover less fully from a fall or fracture, among other ramifications. By contrast, seniors whose view of aging is primarily positive live 7.5 years longer than other seniors.

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